|How Software Outsourcing Can Empower Digital Transformation|
Feb 6 8:00:28 by devops.com
Businesses are constantly readjusting themselves to become more agile and innovative while maximizing their opportunity in today’s digital economy. This is especially true for up-and-coming businesses with limited budgets that need to think ahead of the curve to find additional resources to fuel their digital transformation. Software outsourcing is no longer perceived as a choice […] The post How Software Outsourcing Can Empower Digital Transformation appeared first on DevOps.com.
#Transformation #Empower #Agile #Business
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|What is Business Agility?|
Feb 11 9:28:51 by rgalen.com
I was approached to speak at a startup event for a local Business Agility Institute user group here in the Raleigh/Durham area. I was quite pleased to be approached and am more than willing to present an agile topic to the group. But the request made me think… I’ve been engaged in agile approaches for nearly twenty years. So, I have quite a lot of experience with the core methods, practices, scaling, agile leadership, cultures, etc. But what the heck is “Business Agility” and what sorts of topics would that group be interested in? The answer escaped me and I realized I had to do some research. Basic Definitions Here’s what CA (Rally Software) had to say regarding a definition and 3 key aspects: A company’s way to sense and respond to change proactively and with confidence to deliver business value—faster than the competition—as a matter of everyday business. 1. It’s making the customer the central focus of your organization 2. It’s driving value faster, better, and more efficiently 3. It’s transforming how your business operates to achieve successful outcomes
#Startup #scale #Agile #Business
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|What’s the point of doing UX?|
Feb 18 17:00:00 by www.interaction-design.org
From a business perspective, differentiation is one of the primary reasons for investing in UX. If your products and services stand out from those of your competitors, they’re much more likely to be a market success – and having the most compelling and relevant user experiences is a great way to stand out! In this video, we will take you through the most important factors in differentiation through UX. So, in order to practice UX that differentiates you from your competitors, you need to use an outside-in work process. Outside-in means gathering information about actual users and customers in the context most relevant for your product or service and bringing that information into...
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|Product Management for a successful digital transformation|
Feb 19 13:01:00 by www.mindtheproduct.com
Moving from project-based thinking to product-based thinking is an essential part of delivering a successful digital transformation. What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? What is Digital Transformation? Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. In their book “Digital Transformation. A model to master digital disruption”, Jo Caudron and Dado Van Peteghem said: “Digital Transformation is not about technology, it’s about the fact that technology, which is digital, allows people to solve their traditional problems and they prefer that solution to the old solution”. Gartner says: “Digital business transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model”. What does this mean in practice? Traditional firms, born in the world before digital practices were foundational, are increasingly turning to digital methods to enable business success. In reality, that means investing in the following: Social – making use of the global online discussion, engaging directly with customers and making it easy for customers to share their experiences Mobile – enabling employees to use their mobile devices at work, or supporting the use of mobile devices when engaging with their customers and suppliers Analytics – understanding market and customer behaviour and using that knowledge to make good business decisions Cloud – using cloud-based applications to support day-to-day activities and provide services to staff, suppliers, and of course customers It’s obvious that some companies see digital transformation as little more than a marketing exercise so that they can be seen as in touch with modern thinking. However, the companies who are successfully undertaking digital transformation are doing so by considering the digital needs of both their internal stakeholders and their customers. They’re achieving results by reviewing their processes, and incorporating change from the ground-up rather than trying to transform the business for the sake of appearance. This is a major undertaking which needs to be given every chance for success. Why Take on a Digital Transformation? The pressure to take on a digital transformation is both internal and external. Firstly, there are competitive pressures. With 72% of executives experiencing competitive pressure to transform, according to Capgemini Consulting, there is huge interest in how to accomplish such wide-ranging change. In some industry verticals, “going digital” is happening so slowly that a successful transformation is seen as a way to differentiate an organisation from the competition. Companies who undergo change at a quicker rate (such as Walmart, Capital One, Sainsbury’s and Disney) are seeing the benefits of this in their reputation as well as their bottom line. Internal pressure comes from the team members who are delivering company objectives. Regardless of company policies, employees are now so used to using their own devices to manage their day-to-day personal activities, they will either continue to do so when working (without the necessary security provisions required to comply with data privacy regulations and company policies) or become increasingly frustrated at the lack of mobile solutions available to them. Neither of these options is conducive to a happy and satisfied workforce! Finally, there are customer and vendor pressures. Customers and vendors are increasingly using digital methods for communication and collaboration. By using methods familiar to third parties, businesses will become easier for customers to work with, and could even see time and cost savings as a result of improved relationships with their vendors. How Does Product Management Enable Digital Transformation? Capgemini’s white paper states that “successful digital transformation does not happen bottom up. It must be driven from the top.” Mandating change from the senior leadership team certainly increases the chances of success, but such a transformation still requires insights into what changes should actually be made, and why. That’s where product management comes in. As product managers, we’re responsible for discovering “what” needs to be done, and “why”. We work with other teams in the organisation to ensure they understand the business priorities, and how they translate into desired outcomes. That overlap helps delivery teams to achieve the desired outcomes, whether they are technical teams like engineering or business-focused teams like marketing, sales and operations. In this scenario, product managers are responsible for Discovery of problems Identification of opportunities Measurement of potential benefits Prioritisation of activities and changes The Benefits of Product Management By having a deep understanding of the landscape within their remit, product managers can provide a strategic product roadmap, outlining opportunities for improvement (problems to solve) along with suggested changes to the product or service. Each initiative should be linked to an objective or expected outcome, allowing you to measure the success of the changes. This document is a prototype for your strategy, and details “what” and “why”. This talk from #mtpcon speaker C. Todd Lombardo, who’s written and talked on the same topic, covers the basics. Essentially, the roadmap acts as a communication document, allowing you to share details about your product strategy in a way that promotes debate, discussion, and iterative improvement. By facilitating discussions without the focus on dates and releases, the strategy is continuously refined, and has a greater chance of success when tested in the marketplace. This is a new approach for many pre-digital companies, but new approaches are part of the territory when transforming a business. Becoming open to experimentation is a big part of what makes product management valuable in digital transformation, and is one of the key success factors listed in McKinsey’s white paper Unlocking Success in Digital Transformations. Done well, collaborative product management results in a reduction in the risk that is associated with large-scale change. The decision-making process is focused on delivering the right outcomes for customers, suppliers, and of course the business itself, with responsibility for decision-making shared across a diverse group of well-informed stakeholders. The chances of success are increased when there is a better understanding of “what” and “why”, as the path forward through delivery is clear with well-defined outcomes. Surely this is the best way to deliver a successful digital transformation! The post How Does Product Management Give you the Best Chance of a Successful Digital Transformation? appeared first on Mind the Product.
#Mobile #prodmgmt #Transformation #Gartner #Business
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|Onboarding for business: How to help groups of users find success|
Feb 1 17:00:20 by contrast
#Startup #CEO #Onboarding #Empower #Business
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|4 Reasons Why You Must Consider Exploratory Testing Within Agile|
Feb 19 10:01:01 by dzone.com
Creating an application is no longer an easy task. There are a number of factors that you must consider while conceptualizing an application and finally getting it into motion. The user interface, technology, user profile, and devices are some key considerations that application makers consider before diving into the application development process. Nevertheless, the times are changing and so are the expectations and preferences. This means that you need a process that enables you to keep exploring, learning, and executing constantly. That's where exploratory testing blends in within the Agile environment. If you just begin to understand the benefits of exploratory testing, you will realize how business critical it is, especially in the current scenario of absolute digital chaos. In a practical sense, it enables testing teams to keep up with the Agile development process.
#UI #Developer #Agile #Business
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|Designing Goal-Oriented User Onboarding in 4 Steps|
Feb 5 15:35:17 by www.appcues.com
Goal-oriented onboarding is a simple framework to help you design a beautiful experience using user onboarding best practices, driving results for your business
#Onboarding #BestPractice #Business
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|Why SaaS growth isn’t just about acquiring new customers|
Feb 12 18:00:11 by contrast
Unless your business is transactional, nurturing your existing customers should be just as important as acquiring new logos. The way I see it, closing a deal is just the first step. It’s what comes after – onboarding, upselling and cross-selling, renewal – that determines your customers’ ability to grow with your product and, consequently, the fate of your own growth. The cost of selling SaaS can be pretty high. The median SaaS startup takes 11 months to make back the money spent acquiring a customer. In other words, you need your customers to be satisfied and willing to pay you for nearly a year. Otherwise, you’re losing money on every customer you acquire, which will cause your company to flame out. “If you want to achieve sustainable growth, you have to keep your customers around for as long as possible” That’s why I think it’s so important to have account or relationship managers on your sales team dedicated to building relationships with customers. It’s a difficult job, but an important one. By being a trusted partner to your customers, a good account manager supports your business in three ways: Expansion: Growing accounts that are spending a low amount but have high potential. Retention: Maintaining accounts that are spending a lot and are at the top for growth. Contraction, i.e. monthly spend stability: Fighting to keep customer spend at the same level. If you want to achieve sustainable growth, you have to keep your customers around for as long as possible. The plain truth of the matter is that companies built on recurring revenue can’t afford to treat customers like they’re disposable. This post was excerpted from “The Sales Handbook”. The post Why SaaS growth isn’t just about acquiring new customers appeared first on Inside Intercom.
#Startup #SaaS #Growth #Revenue #Business
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|Secure cloud transformation strategy for the CIO|
Feb 10 3:43:17 by webuilddesign.com
By Matt Piercy, VP and general manager, Zscaler EMEA The business IT environment is changing rapidly and, as a result, today’s CIOs have to tackle a number of big challenges. 20 years ago, applications... The post Secure cloud transformation: A four-step strategy for the CIO appeared first on WBD.
#BI #Transformation #Business
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|Survey: the pressure is on IT to deliver digital transformation|
Mar 1 2:23:40 by www.zdnet.com
IT is being asked to transform their businesses, but not getting the budget to do so, survey finds.
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