|SaaS has an nth user problem|
May 14 19:28:56 by www.appcues.com
Nth users are added to SaaS accounts long after the initial onboarding is over and might not understand a product's core value proposition. What does the nth user problem look like? It looks like loss of champion churn, high support costs, low referral rates, and growing customer attrition.
#SaaS #Onboarding #Growth
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