Mobile marketers increase their focus on data

Feb 13 14:43:19 by

Data has become an increasingly popular resource for marketers, new research from marketing platform YouAppi reveals that 98 percent of respondents say they have increased their organizational investment in data. What's more that investment is paying off, 97 percent say they have seen improvement, with more than half of those calling the improvements ‘significant.’ Areas of investment include reporting and dashboard technology (81 percent), in-house data analytics teams (64 percent), purchasing third party performance data (47 percent), adding more data-centric roles on internal teams (46 percent) and hiring outside agencies for data analysis (24 percent). As well as increased spending,… [Continue Reading]

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iOS Developers’ Alert: Apple Unleashes the Power of Progressive Web Apps

Feb 12 20:49:00 by

Technology giant Apple Inc. is in an endeavor to extend support for web apps in its default browser Safari. Experts are already working to introduce support for Service Workers in this browser. This move from Apple is a clear hint that they are moving ahead with the growing concept of Progressive Web Apps (PWA).  How will the extended support of Service Workers in Safari browser impact enterprises? Are mobile apps being challenged by progressive web apps for the iOS platform? How does the future of iOS app development for the App Store look after this move by Apple? Let’s dig deeper to understand the intention behind this massive move by Apple.

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Product Management for a successful digital transformation

Feb 19 13:01:00 by

Moving from project-based thinking to product-based thinking is an essential part of delivering a successful digital transformation. What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? What is Digital Transformation? Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. In their book “Digital Transformation. A model to master digital disruption”, Jo Caudron and Dado Van Peteghem said: “Digital Transformation is not about technology, it’s about the fact that technology, which is digital, allows people to solve their traditional problems and they prefer that solution to the old solution”. Gartner says: “Digital business transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model”. What does this mean in practice? Traditional firms, born in the world before digital practices were foundational, are increasingly turning to digital methods to enable business success. In reality, that means investing in the following: Social – making use of the global online discussion, engaging directly with customers and making it easy for customers to share their experiences Mobile – enabling employees to use their mobile devices at work, or supporting the use of mobile devices when engaging with their customers and suppliers Analytics – understanding market and customer behaviour and using that knowledge to make good business decisions Cloud – using cloud-based applications to support day-to-day activities and provide services to staff, suppliers, and of course customers It’s obvious that some companies see digital transformation as little more than a marketing exercise so that they can be seen as in touch with modern thinking. However, the companies who are successfully undertaking digital transformation are doing so by considering the digital needs of both their internal stakeholders and their customers. They’re achieving results by reviewing their processes, and incorporating change from the ground-up rather than trying to transform the business for the sake of appearance. This is a major undertaking which needs to be given every chance for success. Why Take on a Digital Transformation? The pressure to take on a digital transformation is both internal and external. Firstly, there are competitive pressures. With 72% of executives experiencing competitive pressure to transform, according to Capgemini Consulting, there is huge interest in how to accomplish such wide-ranging change. In some industry verticals, “going digital” is happening so slowly that a successful transformation is seen as a way to differentiate an organisation from the competition. Companies who undergo change at a quicker rate (such as Walmart, Capital One, Sainsbury’s and Disney) are seeing the benefits of this in their reputation as well as their bottom line. Internal pressure comes from the team members who are delivering company objectives. Regardless of company policies, employees are now so used to using their own devices to manage their day-to-day personal activities, they will either continue to do so when working (without the necessary security provisions required to comply with data privacy regulations and company policies) or become increasingly frustrated at the lack of mobile solutions available to them. Neither of these options is conducive to a happy and satisfied workforce! Finally, there are customer and vendor pressures. Customers and vendors are increasingly using digital methods for communication and collaboration. By using methods familiar to third parties, businesses will become easier for customers to work with, and could even see time and cost savings as a result of improved relationships with their vendors. How Does Product Management Enable Digital Transformation? Capgemini’s white paper states that “successful digital transformation does not happen bottom up. It must be driven from the top.” Mandating change from the senior leadership team certainly increases the chances of success, but such a transformation still requires insights into what changes should actually be made, and why. That’s where product management comes in. As product managers, we’re responsible for discovering “what” needs to be done, and “why”. We work with other teams in the organisation to ensure they understand the business priorities, and how they translate into desired outcomes. That overlap helps delivery teams to achieve the desired outcomes, whether they are technical teams like engineering or business-focused teams like marketing, sales and operations. In this scenario, product managers are responsible for Discovery of problems Identification of opportunities Measurement of potential benefits Prioritisation of activities and changes The Benefits of Product Management By having a deep understanding of the landscape within their remit, product managers can provide a strategic product roadmap, outlining opportunities for improvement (problems to solve) along with suggested changes to the product or service. Each initiative should be linked to an objective or expected outcome, allowing you to measure the success of the changes. This document is a prototype for your strategy, and details “what” and “why”. This talk from #mtpcon speaker C. Todd Lombardo, who’s written and talked on the same topic, covers the basics. Essentially, the roadmap acts as a communication document, allowing you to share details about your product strategy in a way that promotes debate, discussion, and iterative improvement. By facilitating discussions without the focus on dates and releases, the strategy is continuously refined, and has a greater chance of success when tested in the marketplace. This is a new approach for many pre-digital companies, but new approaches are part of the territory when transforming a business. Becoming open to experimentation is a big part of what makes product management valuable in digital transformation, and is one of the key success factors listed in McKinsey’s white paper Unlocking Success in Digital Transformations. Done well, collaborative product management results in a reduction in the risk that is associated with large-scale change. The decision-making process is focused on delivering the right outcomes for customers, suppliers, and of course the business itself, with responsibility for decision-making shared across a diverse group of well-informed stakeholders. The chances of success are increased when there is a better understanding of “what” and “why”, as the path forward through delivery is clear with well-defined outcomes. Surely this is the best way to deliver a successful digital transformation! The post How Does Product Management Give you the Best Chance of a Successful Digital Transformation? appeared first on Mind the Product.

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Help us make the .NET Architecture guides better for you!

Feb 13 15:47:15 by

Over the last couple of years, we worked with experts to create some incredible architecture guides & reference samples for .NET developers. We focused on Microservices Architecture, Modernizing existing .NET apps, DevOps best practices, ASP.NET web apps, Azure cloud apps, Mobile apps with Xamarin and more. We’re running a survey to find out how you’re using them and what we could improve. It should take 10 mins or less, and your answers will help us make the guides and reference samples better. Take the survey now!  Thank You! .NET Team

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The Ups And Downs Of Management Life

Feb 15 6:01:03 by

It's perhaps tempting to think of management as an overwhelmingly positive thing, with its higher pay, high levels of career mobility, new-found authority and influence. A recently-published study from Portland State University reveals that the realities of managerial life are more of a mixed bag, with challenges in terms of switching off a particular concern. The researchers tracked around 2,000 employees, and found that the largest gains and losses in their personal resources came when they were promoted into management. On the positive side, most people who moved into management reported higher satisfaction as a result of the increased freedom and authority they had. They also reported, however, that they struggled to juggle the heavy workload, often resulted in longer hours being worked, and higher exhaustion levels.

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How to Avoid Failing at Mobile Test Automation

Feb 15 14:07:00 by

Test automation in mobile development should be done by the Scrum team; don’t set up separate test automation teams, said Nadya Denisenko. She advised obeying the testing pyramid for mobile testing and involve testers from the start. Testers are quality-oriented developers who can guide and assist other developers in delivering high-quality software; manual testing will disappear in the future. By Ben Linders

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A/B Testing For Mobile-First Experiences

Feb 12 3:38:10 by

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne… In this mobile-first... The post A/B Testing For Mobile-First Experiences — Smashing Magazine appeared first on WBD.

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The Heart of the Matter, Information Architecture in the Mobile Age

Feb 16 12:00:00 by

Content is the key ingredient in so many user experiences. So how does it change when it comes to planning a mobile user experience? Should you rewrite your content for each platform or do you need a different strategy to make the most of your content on all platforms? Handling content on mobile doesn’t need to be a chore but it does take planning. Author/Copyright holder: Peter Morville. Copyright terms and licence: CC BY 2.0 In general terms the way you design information architecture (IA) for the mobile environment is very similar to the way that you design the IA for the desktop. The approach you use is near identical in fact but there are some important things to bear in mind when yo...

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