|The consumerization of enterprise SaaS and what it means for your product|
Jun 28 17:42:59 by www.appcues.com
B2B SaaS users now expect the tools they use at work to deliver consumer-grade UX. To stay competitive, leading enterprise companies are embracing the challenges of consumerization and a product-led approach to offer software that is more intuitive, personalized, and engaging.
#UX #SaaS #B2B
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